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Why Photography Plays an Important Role in Branding Your Business

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Putting time and effort into your branding and staying consistent is a way to communicate with your target audience. Not only is this done through the fonts or colors you choose for your brand, but also through other visual elements like brand photography. We are here to tell you why having a personal brand is vital to your success and how photos play an important part in it. 


What is Personal Branding?

Personal branding is defined as the process or creation of how you would like to identify yourself to the public, as a brand or as an individual. So essentially, the way you would like to market yourself or your business as a way to create recognition. 

Your personal branding is how you are going to be perceived by your audience both on and offline. Putting effort into creating your personal brand is an important way to show both potential and current customers what your company culture and values are. Not only will this ensure that people know what you stand for as a brand, but will also add reason as to why any potential clients should choose you over your competitors.

Why is Personal Branding Important?

As more and more businesses are created everyday and more people have the desire to be entrepreneurs, creating your personal brand and a great first impression is extremely important to the success of your business. 

Having a personal brand creates a form of creating a higher ability of trust between humans. Finding a way to define yourself and your reputation through being consistent in your message will give you the advantage of standing out and giving the public something to connect to. 


Here are our three main reasons why personal branding is important:

  1. Makes you more recognizable and memorable.

    Personal branding gives you the opportunity to tell a story and make it resonate with your target audience. It is a similar concept to hearing about a certain person, then finally getting to meet them in person so you can put a face to the name. It can be easier for people to remember you when they see a face and give them something to relate to. 

  2. Opens doors to opportunities.

    Any industry is competitive. Whether you are competing with other businesses to sell a product or service, or whether you are competing with other candidates for a job role. Developing your personal brand will give customers or employers a way to get to know you before even speaking directly to you. In 2020, a survey found that 67% of employers use social media to research their job candidates. Give them a reason to choose you. With a lot of competition around, take the advantage where you can. 

  3. Creates trust with your audience.

    Having good personal branding makes customers feel like they have a relationship with you.  You are the person that creates trust with other people. In other words, people trust the people behind the business, rather than trust the business itself.

What is the Difference Between Personal Branding and Advertising?

To put it down to the basics, your branding shows who you are, whereas advertising is a strategy on how you build your brand awareness. 

Both are important in order to attract your target audience, but do it in different ways. Having great branding that really speaks for you and is an accurate representation of your brand will give customers a good idea of what they can expect from you on a more personal level, and your branding should usually remain consistent. 

On the other hand, your methods of advertising will change as times change, and of course, as your product or service changes. A good example of this being using digital marketing as a form of advertising, as this was not even an option before the 1990’s. 

What is Personal Branding Photography?

Personal branding photography is a way of expressing your brand through photographs. In an age where digital marketing and being present on social media is so common and important, sharing something visual is essential to making your brand more human rather than strictly business. 

Photographs have a way of communicating emotions. Visuals give you a way to communicate your brand message through different colors, vibrancy, backgrounds, the body language in your poses, facial expressions and more. And as mentioned earlier, putting a face to a name gives consumers more of a reason to trust and an aspect of relatability. It’s important that people know who you are. 

Having professional photographs taken is a sure investment as there are so many ways you can share them. Here are some ways to share your brand photographs:

  • Social media accounts e.g. Instagram, Facebook, Linkedin, etc. on posts, stories, and reels.
  • On your website
  • On business cards
  • In blog posts
  • On seminar presentations
  • On cover art
  • Use them on ads, and the list goes on!

To ensure the photographs you are sharing can give you the upper hand, choosing a photographer with the right vision, and that you feel comfortable with plays a big part in the success, especially if you are not particularly comfortable in front of the camera. 

When you work with us, we will help you create a stunning portrait photography service that will help you improve your image and connect with potential customers in an effective way.

Find out more about Fame Lights’ Portrait and Personal Branding Photography sessions here. We would love to help you bring your brand to life!


What are Personal Branding Photo Sessions?

A personal branding photo session is the process of bringing your personal brand to life through photography, with a professional photographer. This is one of the many ways that you can choose to represent yourself. 

Sometimes investing in a professional photography shoot can be expensive or out of budget, but we want to assure you that it’s worth the investment. We have clients that have reported at least tripling their business opportunities after investing in the professional upgrade they deserved. It’s always possible to start out by simply taking your own photos on your phone’s camera, but the truth is that higher quality photos will always be more appealing to the eye and communicate your professionalism. 

At Fame Lights, we believe that everyone deserves a quality online presence. That’s why we offer portrait photography services that help individuals, creatives, and businesses align the image of their online presence with the quality of their offer. So whether your goal is to show your portfolio off, or to attract new customers, we can help you tell your story in a powerful way. 

By following powerful principles and using high-quality images, you can create a stunning website or branding campaign that speaks to your confidence and pride.

A great photographer will want to help you stand out and really capture your personality and brand identity, so with us, you have the option of doing either in-studio personal branding sessions, or even more of a lifestyle shoot outdoors! Whether you want a strictly professional corporate look on a simple gray background, or the background of a nice cafe, we can capture what you need. The creativity is endless. 

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Get in contact with us to set up your personal branding photoshoot!

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