Everything you need to know about corporate video production to boost your sales
Investing in corporate video production for your brand can help create awareness of your products or services. Stand out with professional videos, from the making of your best-selling product to exclusive behind-the-scenes footage for your social media campaigns. This guide explores the types of corporate videos you can plan and organize for the growth of your business.
What is corporate video production?
Corporate video production is more than just letting the unpaid intern shoot and edit videos for your Instagram or TikTok with their iPhone 10. Considering the volume of content creation needed to stay top-of-mind, or even worse, top-of-feed, lower-quality videos still have their place for off-grid posts and social media stories. Casually filmed videos can improve conversions by increasing the feeling of trust from your target customers. However, in the age of social media and AI, high-quality videos professionally produced by a video production company still have clear benefits and specific use cases for your business.
You only get one three-second chance to make a lasting first impression. While it is unlikely that visitors will remember details from your ads, by harnessing the power of branding, you can absolutely control how you want them to feel. That initial feeling will carry through every future interaction these new visitors have with your brand, directly impacting your conversion rate, website traffic, bounce rate, and your social media following.
Video content can be placed on the internet using the same approach as a blog.
Professional video content can be optimized to benefit your website’s SEO just as you would with a written blog post. Increasing organic traffic and direct sales has a direct benefit on both the top and bottom lines of your P&L. A single professional long-form video can be repurposed to drive direct sales outside of video advertising, from posting the main video on Youtube, embedding and transcribing it in a blog post on your brand website, creating short clips for social media, using bloopers for stories, creating trailers for your online ads, and so forth. By investing in professional videos, you can get ahead of the competition while they wonder what your secret to success is.
What is video advertising?
Some of the most popular use-cases for video ads are:
Social media awareness campaigns
Social media conversion campaigns
Retargeting ad campaigns
YouTube ads or YouTube videos for the brand channel
Hero videos on brand websites
Blog posts for SEO
Introduction videos for new clients
Explanation videos of how to use the products
Press releases
TV ads
Video billboards
Public transports
Pre-movie ads
Onboarding videos to increase staff loyalty and facilitate training
What is online video advertising?
Online video advertising is typically, but not always, targeted and optimized to perform effectively on various social media platforms.
Video advertising comes in five main formatting ratios:
1:1 (square, ex, Instagram old grid)
3:4 (new Instagram carousel format)
4:5 (new Instagram grid format)
9:16 (universal social media format for mobile)
16:9 (ideal for video platforms such as YouTube, Vimeo, Twitch, or Patreon on desktops, laptops, tablets, and TVs)
Banner (Usually for commercially available public spaces for advertising purposes, ex, moving billboards, inside public transport, and occasionally for online ads such as Google Display ads)
How much does video production cost?
Business video production services can range from zero dollars to millions, depending on the scope of the assignment. Many factors will influence the price, including the number of competitors in a given area, the size of the studio, the quality of the camera, and the amount of lighting or background setup required. While there are no international pricing rules for photographers, a good rule of thumb is that price often reflects experience and expertise, so it is up to you to decide whether you need an order-taker, a full-on creative director, or someone in between.
How much to charge for video production?
A professional photographer will have to consider whether a corporate video requires a photography studio space for rent, such as when shooting product videos for makeup products or protein bars. The budget will be very different if they need to transport their videography equipment to a specific location. A professional videographer will be able to advise you for free on the requirements to provide when hiring them, such as the number of staff for the scope needed, locations and equipment needs, and the number of days to block for shooting.
Why hire a video production company?
Unless you plan on posting a professionally-made video every day or multiple times per day, the amount of photography equipment you will need to invest in to match the quality of video production agencies will be a direct loss to your business. It quickly turns you from an adaptable entrepreneur to a slow-moving ship with more pressure and responsibilities. This does not take into account the value of experience and expertise that a professional can bring to the table to both save and make you more money than you could have as a beginner videographer.
Marketing video production is one of the most time-consuming endeavors. A surprise many business owners only find out after the dopamine-chase of purchasing all the equipment to save a quick buck, only for it to immediately become a sunk cost with no returns. Progressively increasing your monthly retainer with a video production agency for your corporate filmmaking needs instead will be the smartest move you can make for your wallet, your business, and your sanity.
How to hire a video production company?
A country’s capital city and other large international travel hubs usually have the most availability when it comes to physical photography studios and professional videographers. Having a physical videography studio requires the rental of a place with enough room and organic foot traffic to be able to cover costs, offer a diversity of services, and stay open. This means that smaller cities might not have any or very limited choices and possibilities, with more remote locations often limited to aspiring film school students. Video production houses often travel to more isolated businesses, often for multi-day shoots, such as on islands across Thailand. You can ask for their rate cards during your research and planning stage if they are not directly available on their website.
You can also hire a more experienced video production company online to help you create a script or video strategy that you can then try to produce yourself or with a more limited budget. When it comes to the initial steps of the video planning process, you do not have to limit yourself to videographers available near you. Having an initial remote meeting with a videographer whose portfolio you liked will allow you to know what you need to consider. Corporate video production companies will have an online presence to compete in bigger cities, making them easy to find on search engines such as Google, Bing, ChatGPT, or TikTok. Smaller cities will usually have a plethora of aspiring or established video professionals near you available on social media, such as Facebook groups or forums such as Reddit.
